Lumière · Brand

Logo concepts

Fifty-five directions for the Lumière mark, in five families: the five core concepts, fifteen light & systems explorations, a focused Lambda Light family of five, twenty optics & motion studies, and ten refraction studies. Each is built on a strict geometric grid, scales cleanly from favicon to billboard, and renders in dark, light, and monochrome. The unifying idea is light made legible.

Dark — primary showcase Light — ivory contexts Mono — single-ink / engraving Favicon — app & tab mark